Tackling the Marketing Resentment Loop
One of the major hurdles in modern day publishing- particularly in relation to the rise of self published books- is marketing.
Often it isn’t the marketing itself that’s the problem, but finding the time or inclination to do it in the first place.
Most writers, whether they tackle short stories, novels, scripts or poems, are not natural marketers. Let’s face it, marketing means sticking your head above the parapet and shouting ‘Hey, look at me! Look what I’ve done!’ And while not all authors are shy and retiring, many have confidence issues and live far more comfortably in the world of make believe than in the ‘real’ world of commerce.
Okay, so I’m generalising, but the point is, most writers want to write. They (we!) resent the time required to market their existing books when they’d far rather creating a new one.
In a world where the majority of authors squeeze writing time in between working, looking after families, and doing all the other things that everyone has to do, it is hard not to resent the time spent writing blogs, or on social media, thinking up new ways to advertise our wares.
Once you start marketing it is so easy to get to go to extremes. Paranoia is only a footstep away- as you reach the point where you are afraid to stop marketing!
We all know that books are invisible if you don’t market them- but how much PR is the right amount? If you go an hour without tweeting about your latest epic will all your hard work become suddenly pointless?
This is how the marketing resentment loop begins-
You write a book-
You discover it doesn’t sell by magic-
You want to write another book but the first needs marketing….but you only have 2 hours a day to wrote- so you market and don’t write-
You start to resent the marketing-
You start to lose the joy of writing-
You throw your hands in the air, and give up-
Six weeks later you are desperate to write-
You write a book-
You discover it doesn’t sell by magic…AND ROUND YOU GO AGAIN.
So how do you break the loop?
If you’d like more advice about all elements of writing work- including marketing ideas- why not check out www.DevonWriters.com